Mondi launches new swatch book for Bio Top 3

Print Solutions

A strikingly original new swatch book for Mondi’s Bio Top 3, designed with the needs of creative industries in mind, is now available in Europe. A well known brand in its 28th year on the market, Bio Top 3 is already widely recognised as a premium uncoated off white paper with a great environmental profile. The new swatch book, with the theme ‘by Nature’, shows off the quality and versatility of the portfolio while highlighting its pure and authentic appeal.

‘It’s not a shade, it’s an attitude’ is the tagline of Bio Top 3 – and the new swatch book has plenty of attitude. The offset printed book provides beautiful examples of colour printing and blind embossing in a section entitled ‘inspired by Nature’. Another section called ‘versatile by Nature’, which is stitched to the cover of the swatch book, clearly explains the versatile applications and benefits of Bio Top 3 in areas such as corporate communication, book printing, packaging and others.

Jutta Wacht, art director at the Austrian creative agency Say Say Say, which designed the swatch book, explained the two part concept: ‘Bio Top 3’s versatility and its natural shade inspired us to create a multidimensional swatch book that consists of a practical part showing the versatility of applications in a visual approachable way, and an emotional part – a detachable book – featuring the most fascinating landscapes on earth and its sublime colour shades that pay tribute to Bio Top 3’s natural shade.’

Professional designers, printers and publishers who seek an authentic, natural, sustainable look and feel for their projects will find what they need in the portfolio. Mondi offers Bio Top 3 ‘next’ in folio and reels for professionals in digital, preprint and offset printing; ‘high speed inkjet’ in reels for full colour high speed inkjet applications with special surface treatment for dye and pigment ink; ‘extra’ for all sustainable office printing needs, with matching envelopes.

The swatch book was printed in Austria by Holzhausen Druck GmbH. Hannes Fauland Jr, customer service at Holzhausen, was impressed by the paper’s printability and results: ‘The book turned out to be exceptionally beautiful. The paper is really outstanding to print on – we used normal offset printing. I had left a sample of the swatch book in a meeting room and a regular customer of mine looked through it. He has already decided to use Bio Top 3 for his next book.’

In addition to its off white shade and high bulk, the paper also has an impeccable environmental profile that will appeal to those seeking credibility and authenticity in communication. It is totally chlorine free (tcf) bleached and made without optical brightening agents (OBAs) to retain its natural off white shade and pleasant uncoated feel. The paper is produced exclusively at the ISO 14001 certified Mondi Neusiedler mill in Austria from FSC certified resources. It is also part of Mondi’s Green Range and carries the EU Ecolabel as well as the Austrian Ecolabel and is available with a CO2 neutral option.