Wood lends elegance to Guerlain's L'Art et la Matière

Packaging Solutions

Guerlain's feminine fragrance range L'Art et la Matière has been revamped with an elegant wooden cap, made at Quadpack's Technotraf wood factory.

The bottles feature clean, contemporary lines, decorated with a golden metal plaque, like the spine of a precious book. The wooden cap adds a touch of pure sophistication. Made of beech from certified sustainable forests, it is lacquered a beautiful amethyst colour and finished with a matt varnish.

Guerlain is one of the early adopters of wood in its packaging, quick to appreciate the material's versatility and support for the brand message.