GMC launches expanded partner programme

Print Solutions

GMC Software has announced the launch of the Business Partner track of its newly expanded Partner Advantage Programme intended to engage, empower and enable all types of GMC Software partners. The Business Partner track is the second of four tracks to be launched. The first was the Delivery Partner track, announced in April 2017, designed to provide seamless implementation services for GMC Software's customer base.

Companies approved to become certified business partners have experience helping customers define, identify, evaluate and purchase the right CCM solution. Partners are authorised to resell the GMC Software solution suite and provide customers with functional and technical product expertise. Technology providers benefit from the relationship with GMC Software by gaining access to new markets and uncovering incremental revenue opportunities, in addition to increasing upsell opportunities and expanding value added offerings.

‘Partnering with like minded technology providers through the Business Partner track of the GMC Software Partner Advantage Programme is a way to expand the reach of both our organisations, as well as to foster the growth of CCM as a standard business practice,’ said Rob Daleman, vice president, corporate marketing at GMC Software. ‘Putting the ability to develop world class omni-channel customer communications into the hands of more customers around the globe is a way to create the high level of customer experience consumers expect.’