New visual book for Mondi IQ color shows expressive side of tinted papers

Print Solutions

Mondi has published a new visual book for its IQ color range of uncoated tinted papers that is itself a piece of art. Entitled ‘The Art of Seeing’, it invites people to take a journey through colour and explore visual phenomena and perception. Its 288 pages are filled with vivid colours, creative elements and optical illusions. The dynamic visual book inspires the imagination with the unlimited possibilities that IQ color offers for professional printers and the creative industries.

The journey into colour begins on the front cover, which presents a visual ‘game’ in which differently coloured cards can be rearranged to trick the eye and change the pattern on the cover. ‘The Art of Seeing’ demonstrates this flexibility through a series of clever optical illusions that use a variety of printing and finishing methods.

Designers can easily remove colour samples from specially perforated pages to experiment with different ideas and colour combinations. Within the book are samples of all 36 standard colours – ready to be explored and used in creative projects. Johannes Klumpp, marketing and sales director, Mondi Uncoated Fine Paper, said: ‘We designed ‘The Art of Seeing’ as a visual tool to really inspire professional printers and graphic designers to use IQ color tinted papers.

The IQ color range runs from soft pastels to bright neons and bold black. The new visual book shows off the superb colour uniformity and consistency of the range, with its smooth surface and even fibre distribution for high quality printing. It achieves top print results whether using digital laser, hybrid or offset printing technologies. IQ color also features a high degree of light fastness for a print product that will last for years.

Jutta Wacht, art director at creative agency Say Say Say, Inc, which designed the book, was impressed by the variety of weights and formats in which IQ color is available, from A4 and A3 to folio sheets and reels. ‘The great number of formats and different grammages show that IQ color is perfectly suited to professional printing. Its good printability showed us that you can easily use colourful paper for a book project or a catalogue,’ she said.

What is also inspiring to designers and creatives is that Mondi offers the option of creating custom colours, substances and formats for IQ color. The paper is also available in standard office formats. As a multifunctional office paper, it achieves best print results whether using laser printers or copiers or inkjet printing.

For professional printers who are committed to sustainability, IQ color offers a strong environmental profile. The tinted papers are produced exclusively at the Mondi Neusiedler mill in Austria from FSC certified virgin fibre. As part of Mondi’s Green Range of products, the paper is fully biodegradable and recyclable and carries the EU’s Ecolabel. What is more, the dyes are compliant with EN 71-3, the European standard for safety of toys, and the black paper (B100) is certified for food contact applications.