New detox packaging for global fitness retailer

Packaging Solutions

Luxury packaging specialist Keenpac has collaborated with global online fitness retailer, Bodyism, to develop a bespoke retail box for its nine day detox programme.

Being a prestigious, global brand, renowned for its top performance coaches and fat loss specialists, Bodyism offers a blueprint for a happy, healthy lifestyle by balancing movement, mindset, nutrition and sleep. Its clients include the most respected and elite, including high flying executives, actors, models and royalty all of whom embrace the brand’s philosophy and science for creating long, lean and healthy bodies and enjoying tailored nutritional plans, personal training programmes and a bespoke range of supplements, health drinks and proteins – which are all available online.

To ensure the retail box matched expectations, Bodyism turned to Keenpac to design, create and coordinate a retail packaging design for its online detox programme. The presentation box lid and base were printed three colours to the outer and one colour to the inner with 100% ink coverage and varnish. The insert was printed one colour to the one side with matt lamination. The striking lid was printed in two colours to the one side, finished with varnish and foil stamping. The result is a stylish, chic and clean look that perfectly echoes the brand’s values.

Michelle Franks, key account manager at Keenpac, said: ‘The team at Bodyism has been great to work with and it is clear the brand supports a well balanced attitude towards health and fitness. It is fabulous to be part of such a positive, ever growing industry and I look forward to helping them with their continued success.’