Mondi gives Color Copy a new look

Print Solutions

Mondi has relaunched its Color Copy brand with new improved packaging and a 100% satisfaction guarantee.

The focus of the campaign is to tell the story of Color Copy as the brand customers trust and have relied on for over a quarter of a century for perfect print results and consistent quality. The paper quality remains unchanged.

Mondi carried out extensive marketing research in 2016 with customers and end users surveyed across ten countries. The aim was to better understand why end users had stayed loyal to the brand over the years and how they saw the benefits of Color Copy for their business. ‘While we received some insights into what we can do better, the clear message we received from 92% of users was that they are very satisfied with the quality of the paper and we shouldn’t change anything here. So we have focused on the branding, packaging and convenience options where we could make Color Copy even better – on the outside - while retaining strong brand recognition,’ explained Johannes Klumpp, marketing and sales director, Mondi Uncoated Fine Paper.

This is the first time Color Copy has undergone any significant rebranding in its 28 years of existence.

The packaging has been improved threefold: in terms of design, strength and convenience. The wrappers and boxes are fully branded with a bold new look to make a bigger impact at the point of sale. The wrappers are stronger than ever with an improved base paper and now feature an easy open tear strip for greater consumer convenience.

Mondi now also offers a shelf ready packaging option for paper and office supply retailers. This high quality perforated box requires no unpacking. It comes ready for shelf display and highlights Color Copy’s eye catching new branding to attract shoppers.

The company is guaranteeing true to life, brilliant colour copies and perfect print results every time with Color Copy, and offers to replace the paper if not 100% satisfied with the results. The paper is specifically designed to meet the needs of digital colour printing. It is available in a variety of standard paper formats and reels, and in grammages ranging from 90 to 400 g/m2.

Johannes continued, ‘For us, ‘Doing a great job.’ is more than a claim. It reflects the performance the brand has delivered consistently for over two decades. It is also a promise. It is you ‘and’ me together. And it is our mission with Color Copy – to continue to do a great job for our customers every day.’