Versafire CP destined for London’s West End

Print Solutions

First Colour ditched a plan to buy two smaller digital presses in favour of buying a nearly new Versafire CP from Heidelberg.

‘We needed a 250,000 clicks a month capacity and when we found the Versafire CP could handle up to 500,000 a month, had a competitive click charge and would take less space, which in our London West End location is at a premium, it was a simple decision,’ said Cliff Finn, managing director. ‘We have service level agreements with several of our media customers that stipulate two hour turnarounds so they totally rely on us and we in turn have to have totally reliable technology.’

He, and senior members of his production team, extensively tested work on the Versafire technology at Heidelberg headquarters in Brentford before finalising the deal.

First Colour already runs a Speedmaster PM52-5 and a SM52-2 which have run reliably and profitably for seven and ten years respectively.

The Versafire CP will primarily handle documents and presentation work. The company already uses the Prinect workflow software and it likes the fact it has the option to link in its digital printing as well.

‘We do get some demand for six page A4 or A4 landscape work which we outsource; now we won’t have to,’ said Cliff.