Siegwerk supports brand owners to develop innovative packaging solutions

Packaging Solutions

International ink manufacturer Siegwerk is offering its packaging expertise and creativity skills to brand owners and converters who are looking for outstanding packaging designs improving their impact at the point of sale. With this service, the company aims to further shape the future of packaging.

The initiative is all about combining individual design ideas and functional demands of brand owners with the technical requirements of packaging converters and the necessary compliance with existing regulations for packaging inks. Siegwerk offers brand owners brainstorming, feasibility and technical set up studies with the goal to pave the way for the final realisation of any jointly developed packaging idea.

‘Our brand owner business offers brands the possibility to directly discuss packaging trends, regulatory efforts and new ink developments with one of the leading ink manufacturers. Based on exchanges about design ideas, material requests as well as functional and technical needs we are able to trigger joint research and development projects to bring innovative packaging ink solutions to life,’ said Sebastian Specht, vice president of Business Units Tobacco, Sheetfed and Brand Owner Business at Siegwerk.

The company strongly believes in a network approach covering an open and direct exchange between all three parties: brand owners, converters and ink manufacturer. This three way communication enables active discussions and helps to get the most out of all packaging applications.

Increasing competition for consumer awareness at the point of sale leads brand owners to develop extraordinary and attractive packaging and label designs. Packaging is much more than just providing information; it is key for food protection, convenience and functionality. Packaging creates brand awareness by its ‘look and feel’ and therefore plays a significant role in attracting consumers.

As platform for exchange on packaging trends and innovative design ideas, Siegwerk organises ‘Brand Owner Inkdays’. With these events, the company offers brand owners to bring together their packaging designers, packaging developers, marketers and other interested employees to jointly generate forward looking packaging ideas with Siegwerk experts by using different creativity methods like the design thinking approach. The ‘Brand Owner Inkday’ always takes place at the brand owners premise and focuses on intense discussions between experts and participants to learn more about the needs and the possibilities. As part of the day, Siegwerk offers training on ink and varnishes relevant for developing new packaging solutions, as well as giving updates on packaging safety and regulations for food and hygiene applications.