RNB takes control of business with Imprint-MIS

Print Solutions

RNB Group specialises in all areas of marketing fulfilment. Year on year RNB has invested to ensure that it can deliver the most effective campaigns and provide the best return on investment. Having built up a reputation for consistently exceeding expectations RNB is able to offer a wide portfolio of services to meet its client’s demands and the introduction of the Imprint-MIS direct mail Business Control System (BCS) will aid to taking the business further.

RNB know that its clients face daily pressure to beat time and budget constraints whilst continually having to come up with more innovative and eye catching ideas, and it is the goal with the introduction of Imprint-MIS to make sure that they have the facilities to achieve them.

Based just outside Leeds City Centre, RNB’s production facility encompasses everything from data, digital and offset print, document management, web to print and mail services. The Imprint BCS will tie all this together and via accurate estimated to actual cost comparisons will allow the business to understand where savings can be made in order to make the business more competitive and most importantly more profitable.

RNB will be using everything from eXpert estimating, automated works instructions, production control through to pallet tracking and warehousing to improve on efficiencies.

Managing director Bob Rhodes said, ‘Our business is growing fast and the implementation of the Imprint-MIS DM system will not only give us a faster way to create complex direct mail estimates and automate the order process via web to print, but more importantly it will give us total visibility of every job going through production.’

The DM Estimating module can handle multiple items/components of differing run lengths including data and cross media and digital project handling and processing with the ability to split out detailed pricing in a quotation. The system also handles laser and digital print, digital media, click rates for simplex and duplex personalisation.

Works Instructions are produced with a user definable format that makes it easy to enter and control orders, regardless of the number of components and whether they are produced internally, outworked or supplied by the client. Multiple cells and their individual mailing target dates and variable components can be handled and managed within one order.

Within the BCS the Shop Floor Data Capture offers more individual and immediate advantages, in one hit, than any other system with a choice of input devices such as keyboards, barcode readers, or touch screen. JMF data can be also be received through Imprint’s JDF/JMF Connector. Where a machine is not JDF enabled, Imprint’s SentinelNet Machine Monitoring system will capture performance data from almost any print, finishing or enclosing equipment. All data is captured live in order to access valuable real costs to a job and will also update Production Control and Imprint’s online Factory Viewing system.

RNB will integrate Imprint-MIS with its cross media digital marketing and fulfilment platform to provide activity pricing, costing and reporting alongside of print and direct mail.

Client supplied items can be tracked and traced through barcode location and pallet labelling and movements traced via hand held ‘palm’ computers and Wireless LAN. Campaign elements can be quickly located when required for personalisation, enclosing or delivery.

A costing area that is powerful in all departments is often underestimated in MIS systems. In the BCS, postal costs are an important item, so full control is maintained over costs even when split or spread over several postings. Additional costs incurred can be identified and recorded and clearly displayed for easy client approval pre and post invoice.

Stock Control that can be used on both Raw Material and Finished Goods. Often items are supplied while other items are produced in-house, all to be present and correct for enclosing.

Production planning including scheduling for complete campaigns and multiple cells that can be controlled to ensure that all items reach the enclosing date together, updated live from multiple areas of the BCS.