Walki Group introduces eco friendly solutions for advertising

GreenPrint Print Solutions

Walki Group has introduced the Walki Print Media XXL family of products, which provides ‘green’ printing and imaging solutions. This comes at a time when the out of home sector is steadily moving away from using chemically treated, moisture resistant blueback papers and PVC scrim for printed banners and displays. Growing awareness of the hazards that PVC poses to the environment and in particular, the difficulties faced in its disposal, has created a need for more eco friendly products.Using ultra light, tear resistant and recyclable raw materials, the Walki Group has developed the new media by combining specific base materials and functional polymers. Walki's solutions can be used for both front lit and backlit applications, with a non-reflective, inkjet receptive layer which is suitable for both UV curable and Latex inks.

Walki Backlit is a reinforced coated paper that has been established in the graphics market for about a decade for long term use in outdoor scroll boxes and exclusively sold via selected media wholesalers.

Walki Billboard is a PP or PET based coated multi-purpose nonwoven product for mid term outdoor advertising on panels, rollup banner stands, and for home decoration.

Walki Banner is an HDPE or PP based coated woven material for short term outdoor advertising on frames and fences such as at sports events, exhibitions etc.

Walki has one coextrusion production line available that is dedicated to the Walki Print Media XXL product range. Two other similar lines are available to function as back up solutions and to secure lines of supply. All three production lines have optional printing and lacquering capabilities that can be provided as needed. The company's dedicated research and development team in Finland is also concentrating on a whole range of options for the indoors printing media market, with innovative flame retardant products being developed.