UPM launches magazine paper for CSWO printing

Print Solutions

UPM has launched Impresse plus C, a SC paper custom developed for coldset web offset printing. UPM Impresse plus C offers a smoother, glossier finish.

The velvety finish and appealing texture enable superior quality print characterised by intense colours and rich contrasts. This new innovation opens up a whole new range of business opportunities for CSWO printers, whilst also enabling more efficient utilisation of press capacity.

‘Customers with coldset presses told us they needed to make better use of their capacity and expand into new areas of commercial printing but they couldn't compete with the quality of heatset and rotogravure printers,’ explained Olli Juntunen, product manager at UPM Jämsä River Mills in Finland.

‘We realised this called for a new, innovative product. Working closely with our customers, we devoted two years to extensive research and development until we were confident that UPM Impresse plus C met their exact requirements. The silky finish and smooth feel are exceptional.’

UPM Impresse plus C is offered in three grammages: 48 g/m², 51 g/m² and 54 g/m². Although special press settings are not strictly required for higher quality results, the company offers straightforward press and post press recommendations for the best possible print quality.