New Avery Dennison Advanced Adhesives portfolio

Packaging Solutions

Under the theme 'a grip on any challenge', Avery Dennison is launching an Advanced Adhesives portfolio that expands converters’ options with four new adhesive choices – including a clear non yellowing hotmelt adhesive for chilled food applications; a reclosure adhesive with high solvent resistance for household wipes; a compostable adhesive for fruit and vegetable packaging; and a heat activated adhesive for automotive textile labelling.

Rene van der Graaff, principal scientist at Avery Dennison, said that the crucial role of adhesives is sometimes underestimated when finding the right label for your application challenge: ‘Our adhesives offer a whole range of benefits, from productivity improvements through to enhanced shelf appeal. For example, the ‘no label’ look depends critically on an ultra clear adhesive, and wet wipes need reliable reclosure performance for very challenging pack contents. Important sustainability gains can also be made with the right adhesives – for example, by using a compostable adhesive that allows your complete package to carry an ‘OK Compost’ logo. We are developing new technologies all the time, which sometimes enhance existing solutions, bring additional functionality or create entirely new ways of doing things.’