Viscom Italia 2017 previews the future city of visual communication

Print Solutions

Vision, Inspiration Strategy, Creativity, Opportunity: the key business success factors for the next edition of Viscom Italia, the future city of visual communication. Over 200 international brands have registered as participants for the event in Milan from 12 to 14 October 2017.

‘Our goal in organising Viscom Italia is to provide food for thought and new insights,’ said Paola Sarco, exhibition manager Viscom Italia. ‘To ensure that the exhibition continues to be seen as an unmissable appointment for all visual communication professionals. This year’s edition will allow visitors to find about the most diverse range of products, admire and purchase innovative solutions, evaluate the merchandise assortment against the latest trends, as well as exchange views with other colleagues and get great business ideas from those who made successful projects.’

The exhibition comes with a full schedule of exciting events:

Viscom Talks: Communicating the latest trendsin the industry.

Hot topics include drawing programmes for new fonts, design and new trends in the retail of the future.

You can discover how to properly use social media to win new business, how to add significant value to your business through digital printing or how fashion and digital printing are playing a significant role in revolutionising street wear.

New packaging models and new advertising campaigns will also be discussed.

Viscom Live: Diva Display Italia Viscom Awards

The Diva Display Italia Viscom Awards is an important contest that aims to reward creativity and innovation in point of sale display solutions.

The public, along with a panel of judges, will vote for their favourites and declare the Diva 2017 winners!

Elementaria: The beauty of raw materials

Elementaria aims to highlight high level design prototypes, and offer a full panorama of the most creative display solutions for stores that this year will be devoted to the beauty world).

Mostra: Maurizio Milani Graphic Design.

From brand mark to signage Viscom Live features a city of visual communication. The event is a not to be missed occasion for those who want to experiment with products, materials and innumerable solutions realised through technologies delivered by exhibitors. Billboards, printed designs on soft furnishings, fabrics and other materials, promotional items, printed t-shirts and embroidered clothing, point of sale displays, digital signage solutions, personalised products – all will liven up this new city full of bars, shops, shop windows, streets, buildings, parks and more.

Viscom Italia also presents the most notable works by the graphic designer Maurizio Milani. Born in Milan, he has many years of experience, working as an image, branding, and way finding consultant with businesses at international level.

To plan your visit, pre-register online, and receive real time updates on the events, see www.viscomitalia.it