Hamillroad introduces new brand identity and website

Print Solutions

Hamillroad Software has introduced a new brand identity and corporate website in line with the company’s strategy and vision.

The tagline ‘Transforming the image of print’ was developed to underpin the strategy and ethos of Hamillroad Software.

Danielle Kinsella, marketing director, commented: ‘Our brand identity is a visual expression of what we do and stand for. The new branding reflects our position in the print industry as key market innovators and leaders in screening technology. The logo exhibits strength and stability with a nod to our unique patented halftone dots. We are literally transforming the image of print with our Auraia and Bellissima Digitally Modulated (DM) screening solutions for offset and flexo printing.’

Danielle continued, ‘The redesigned website boasts a clean and uncluttered layout and is also mobile friendly. The aim is to inform, educate and empower users of our pre-press software solutions. We will be developing a blog and bring exciting new content to the site to share through our various channels including our new social media Twitter page @hamillroad – please follow us and our tweets!’

The new branding is currently being rolled out across all Hamillroad products and communications.