Midland Regional Printers strengthens die cutting capacity with Easymatrix

Print Solutions

Midland Regional Printers will add an Easymatrix die cutter at its Nottingham plant in October. The company, which invites customers to ‘bring your brand to life’, believes this machine will open up new sales opportunities.

Kate Tew, sales and marketing director, said: ‘We recently installed a Speedmaster XL 106-6+L to operate alongside a similarly specified Speedmaster CD 102 so we needed to invest in the die cutting area to keep up with the increased throughput. The Easymatrix will handle a wide range of work including toy, pet, beauty and pharmaceutical packaging.’

The company will retain its Sanwa for one shift but the Easymatrix will operate on two shifts with a view to three shifts in the future.

‘We undertook extensive testing. Managing director Steve Bates, technical director Michael Tew and one operator went to the Heidelberg Packaging Centre at Wiesloch and were very impressed by the demonstration there. This is a machine that will give us significantly shorter make readies, a faster mechanical speed and increased overall output and it marries up well with our presses with its similarly styled control panel,’ added Kate.

The Easymatrix can handle stocks of 90 to 2000 g/m2 (and corrugated up to 4 mm thickness) in formats from 400 x 360 mm to 1060 x 760 mm. It is a very automated model and the stripping station takes away the waste to increase efficiency.

Packaging is just one part of the Midland Regional Printers portfolio. It also offers product design, commercial print, self-adhesive labels and in-house finishing with storage and distribution options.