WoodWing launches Elvis DAM 6
- steve8125
- Aug 7, 2017
- 2 min read
Print Solutions
WoodWing Software has introduced Elvis DAM 6. This latest version of the digital asset management softawrae helps publishers, brands and advertising agencies to speed up their creation process and publish content faster. It also addresses the need to scale along with the growing volumes of digital assets in the world of digital content creation.
Since its launch, Elvis DAM has provided its customers with improved ways to create, manage, reuse and share their assets.
‘Times are challenging, but interesting for both publishers and brands,’ said Jan de Roos, CEO of WoodWing. ‘Publishers need to produce appealing content more efficiently to remain competitive. The market is tight but quality content – published quickly – is a game winner for them. Brands face similar challenges in the fight for the attention of the consumer: they have to produce more digital marketing material, and at the same time, ensure brand consistency.’
Rich, digital content is playing an ever increasing role in the battle for attention and relevancy with the audiences of publishers and marketers. Because of this, smart digital asset management is becoming increasingly important in the content creation process. Not only is the amount of digital assets growing, but so is the number of platforms where these digital assets are used. DAM offers an integrated, single repository which helps publishers, brands and advertising agencies to efficiently work with the right assets and reuse it across multiple channels and systems.
With Elvis DAM 6, WoodWing takes a major leap to support these trends moving forward. The software offers a tight integration with Adobe CC. This helps in centralising designs and automatically keeps track of design versions, thereby speeding up the production processes.
To support faster image importing and improved searchability, Elvis DAM 6 now supports auto tagging through integration with Artificial Intelligence (AI) services like Google Vision, Clarifai and Amazon Rekognition.
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